Pagden Goes From Beer To Tequila

TEQUILA\ was launched in Paris in 1986 by Jean-Marie Dru, President & CEO, TBWA\ Worldwide, and has since become one of the world’s fastest growing marketing networks with 48 agencies in 34 countries. An Omnicom Group company and partnered with TBWA\ Worldwide, today TEQUILA\’s major clients include adidas, HP, Nissan, and Sony PlayStation.
According to Adweek, Jeremy Pagden is Tequila’s new President and CEO. Pagden, 46, is currently CEO of Omnicom’s The Integer Group in Golden, Colo., a post he will retain. No explanation was given as to how one man will lead two agency networks–Integer owns full service agencies in Dallas, Denver, Des Moines and Cleveland.
Perhaps this deal makes Integer part of the Tequila network? Jay?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. My lips are sealed.

  2. Since Jay’s lips are sealed, I think it’s safe to say Integer’s holdings are about to become the property of Tequila. If so, it’s all part of an internal Omnicom shuffle, so I’m not sure these changes are all that big of a deal.

  3. My lips are still sealed, but no, that’s not the case. Nobody’s acquiring nobody here.