Oxfam Gets Your Goat, Now Return The Favor

Oxfam works to end poverty by providing in-need families with animals, plants and skill sets necessary to empower them through sustainable jobs.
This holiday season the organization wants to remind supporters just how chic buying goats, chickens and other livestock really is:

It’s a tongue-in-cheek pitch, but it’s no joke. When you visit Oxfam America Unwrapped, for instance, you can purchase real goat for a real family in need.

Goat
$50
One of this season’s “it” gifts! Hot off the runway: a gift that’s both sporty and serious. A hardy goat is an invaluable resource for rural communities: a source of milk, fertilizer, and food for families living in areas that cannot support less durable critters. This holiday season, don’t kid around: Discover the beauty of giving with The Oxfam Collection, 2010!

Here’s more on the need for goats in Ethiopia:

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.