Outstanding Mission Statements: 10th in a Series

Sean Howard, Director of Strategy and Innovation at Lift Communications, a brand experience studio in Toronto, Canada, has an interesting new mantra for his personal site, Craphammer.

I am not for sale.
Is not everything for sale? Does not everyone have their price?
I have a job yet no company owns my soul. I am paid for my insight yet not even I control my muse. I am paid to speak, yet my voice can remain free.
This online space is a privilege and a refuge for me. It is a place of others and more than me and my words. It is a conversation and as such it is not mine to sell.
There are those who wish influence and desire a candy coated portrayal of reality. This is not the place for these people. This is where I share how I see the world and that, like me, is not for sale.

I admire Sean Howard’s purity. Almost as much as I covet the earnings of someone like Heather Armstrong, who allegedly makes $40,000/month from her site.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Thanks David!!
    But yer making me blush with the purity statement. And we’ll just sidestep this bulging closet behind me… 😉