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Outstanding Mission Statements: Ninth In A Series

May 27, 2005 By

I understand this is not a mission statement, but it could be. The man who wrote it is full of such thoughts, so narrowing him down to one mission statement could be a lot to ask. Not that I have asked.
Hey Hugh, does this work for you as a Gapingvoid mission statement?

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I wrote the preceding paragraph to illustrate the intellectual bankruptcy of what I call “Dinosaurspeak”. That rather sociopathic combination of being completely focused on customer benefit and yet completely selfish at the same time.
And yeah, if it doesn’t work on gapingvoid, it ain’t going to work on your product, either.
What is interesting to me is that this style of language was pretty universal only a few years ago. Sure, you had a few mavericks out there stirring things up, but most external business communication was pretty much stuck in firehose mode.

Thanks to Johnnie Moore for the reminder.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.