Outstanding Mission Statements: Seventh In A Series

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WE HATE SHEEP. Not because they’re fat, lazy creatures that smell bad when it rains. No, we hate sheep because they remind us of marketing that’s content to follow instead of lead. Advertising that’s happy to be quiet, blend in with the flock and go completely unnoticed. The average person is deluged by 3000 messages a day but will only react to about ten. To be part of that Top Ten, your marketing must stand out. It must differentiate. And it must, must, must be relevant. Otherwise, it is an utter waste of time and money. And who has time and money for that? We believe sheep marketing slowly starves the brand that pays for it. Bottom line: Sheep kill brands dead. And that’s why we hate ‘em.
To see which other organizations have been admitted to the AdPulp Outstanding Mission Statements club, enter “mission statements” into our nifty search this site box on your right.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.