Outstanding Mission Statements: Sixth In A Series

Designer, Bruce Mau, presents some deep thoughts in his Incomplete Manifesto. The last day of the year seems a good time to contemplate them. Here are some of my favorites:
1. Allow events to change you. You have to be willing to grow. Growth is different from something that happens to you. You produce it. You live it. The prerequisites for growth: the openness to experience events and the willingness to be changed by them.
2. Forget about good. Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://betterradio.moffatt.silkblogs.com brian moffatt

    That manifesto is about the best thing I’ve read so far this year. Oh wait…
    Any year.