Outstanding Mission Statements: 13th in a Series

Wieden + Kennedy/Tokyo has a new web site and a bright and shiny mission statement to go with it.
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About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.