The Anti-Advertising Agency has ambitious goals (and the tools to get them there).
Here’s how they see things:
Through long-term commercial saturation, it has become implicitly understood by the public that advertising has the right to own, occupy and control every inch of available space. The steady normalization of invasive advertising dulls the public’s perception of their surroundings, re-enforcing a general attitude of powerlessness toward creativity and change, thus a cycle develops enabling advertisers to slowly and consistently increase the saturation of advertising with little or no public outcry.
The Anti-Advertising Agency co-opts the tools and structures used by the advertising and public relations industries. Our work calls into question the purpose and effects of advertising in public space. Through constructive parody and gentle humor our Agency’s campaigns will ask passers by to critically consider the role and strategies of today’s marketing media as well as alternatives for the public arena.
This is how they make things:
Add-Art is a free Firefox add-on which replaces advertising on websites with curated art images. The plugin works alongside AdBlock Plus, which blocks online ads, and simply replaces that blank space with art images. AdBlock Plus is the most popular of the thousands of available add-ons for Firefox with 18 million total downloads (as of May 2008) and over 250,000 downloads last week.