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Outstanding Mission Statements: Second In A Series

October 29, 2004 By

MISSION STATEMENT
Heeb is the roiling product of so many drunken postmillennial nights on the mean streets of the Lower East Side. It is an ambitious antitrust investigation into the monopoly on God. It is a sweaty prizefight between hip hop and sushi in this corner and klezmer and kugel in the other. It is the bastard love child of Emma Goldman and Lenny Bruce. It is a plague on modern-day pharaohs replete with miraculous jailbreaks and a nice little riot or two. It is a Carnival cruise to the Garden of Eden with all-you-can-eat cheesecake and Parliament as the house band. Hallelujah.
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About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.