Outstanding Mission Statements: First In A Series

Kicking anvils and hiring “yes” men. They have more in common than you think. Both are unproductive. Both lead to regret. And both are completely avoidable.
At Hanna, we try to say “Yes” as much as possible.
Unfortunately, it usually comes out sounding like “Why?”
“Why make a claim your competitor could easily make?”
“Why not ask the customer’s opinion?”
“Why ignore the truth of your product?”
It’s enough to drive a bad client to drink. Or at least to go kick a few anvils.

About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.