I saw a Mitsubishi Outlander TV spot last night. It was a page torn directly from Nissan’s playbook.
Sadly, I don’t see a version on YouTube yet. But the “Out Everything” camapign is clearly a derivative of Nissan’s type-driven “Shift” campaign.
The Auto Channel describes it this way:
The Out Everything campaign kicks off with a 30-second television commercial taking the viewer from starting the car through its many performance and technologically advanced new features and finally onto the road. Consumers see how the Outlander can OutStart, OutRev, OutMusic, OutManuever, OutHandle, OutPace, OutRun, and ultimately OutEverything everything, all to the sound of a thumping music track that keeps the pace moving.
Mitsubishi’s national advertising agency, BBDO, developed the new campaign with online elements created by Organic, Inc.