Out of Home On Two Wheels

August 15, 2008 By David Burn Leave a Comment

Branded utility is becoming a buzzword, but when the examples are this flawless, I can’t help but be impressed.
According to Ad Age, Clear Channel Outdoor, which runs several self-service public bicycle rental programs in Europe, has brought the concept to Washington, DC.

The initial rollout features a total of 120 bikes at 10 rental sites near downtown Metro stations. Rack locations depend on a number of factors including access to the Metro, employment and residential density, popular destinations, customer survey feedback and proximity to other racks.
Members can rent the bikes for up to three hours and return them to any of the 10 rental sites.

Filed Under: Branded Utility

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.