Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform.
[via Direct Daily]
Out-of-Home As Theater
November 27, 2009 By 1 Comment
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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http://kissmyblackads.blogspot.com KissMyBlackAds
