Out-of-Home As Theater

Stuff.co.nz, a popular news site in New Zealand, has found a unique way to involve staff in the media company’s promotional efforts–it humiliates them in public when they under-perform.

[via Direct Daily]

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. Love it! Oh those nutty Kiwis.