Our Cooks Don’t Make Nuggets, They Just Deep Fry Them

Popcorn Chicken. Now there’s an invention.

“Our cooks don’t make nuggets, they make Popcorn Chicken. Real 100% off the bone premium breast meat.”

Does KFC really have the credibility needed to make a quality claim?

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.