You are here: Home / Brands / Orlando! For The Kids

Orlando! For The Kids

December 12, 2008 By Leave a Comment

Orlando agency, Push has crafted a new campaign for the Orlando/Orange County Convention & Visitors Bureau. And guess what…it features a baby. Isn’t that cute.
Smile_Baby.jpg
Research commissioned by the Orlando CVB showed the need to create an overall positioning for Orlando that focuses on the personal connections and emotions resulting from the destination’s distinct offerings.
John Ludwig, Push chief executive officer and founding partner says, “‘Orlando Makes Me Smile’ is about emotion and deepened relationships — the precious time spent with family and friends, and the time spent enjoying yourself that makes you smile.”
The campaign, which replaces this year’s “Say Yes to Orlando,” will formally launch New Year’s Eve in Boston, when it will be featured on a giant display screen during the city’s “First Night” celebration.
According to the Orlando Sentinel, the VisitOrlando.com will begin to offer “bundles of free smiles” — various discounts and promotions from across Central Florida, from kids-eat-free dinner deals to stay-four-nights-get-three-free hotel packages.

Submit to reddit
Filed Under: Brands, Economic Indicators, Taglines, Travel/Tourism Marketing
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.