Oregon Retailers “Go To The Mattresses” To Save You Money

BedMart, a retailer with 18 Oregon locations, isn’t afraid to bring it.
Check out this new attack spot from the company:

This commercial takes a really nasty swipe at cross-town mattress purveyor Mattress World and TV pitch woman/owner, Sherry Hiner.
Here’s a spot featuring Hiner doing her thing:

And here’s another nightmare from BedMart:

Sadly, I don’t know who made the BedMart spots. Please leave a comment here if you do know. I’d like to commend the team for not being passive aggressive, when blatantly aggressive is what the client ordered.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.