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Oregon Retailers “Go To The Mattresses” To Save You Money

October 7, 2010 By 3 Comments

BedMart, a retailer with 18 Oregon locations, isn’t afraid to bring it.
Check out this new attack spot from the company:

This commercial takes a really nasty swipe at cross-town mattress purveyor Mattress World and TV pitch woman/owner, Sherry Hiner.
Here’s a spot featuring Hiner doing her thing:

And here’s another nightmare from BedMart:

Sadly, I don’t know who made the BedMart spots. Please leave a comment here if you do know. I’d like to commend the team for not being passive aggressive, when blatantly aggressive is what the client ordered.

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Filed Under: Spotlight on NW Creative
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.