Orange Is Green

M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators.

Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be used to recharge one’s mobile phone.
Orange will be showcasing their special boots at Glastonbury Festival. Twelve hours of stomping through the Glastonbury Festival in one’s Orange Power Wellies will provide enough power to charge a mobile phone for one hour.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.