Orange Is Green

M&C Saatchi Sport & Entertainment has cooked up an eco-novelty on behalf of its client, Orange, one of the world’s leading telecommunications operators.

Orange Power Wellies, created in collaboration with renewable energy experts GotWind, use a unique power generating sole that converts heat from your feet into an electrical current. This “welectricity” can then be used to recharge one’s mobile phone.
Orange will be showcasing their special boots at Glastonbury Festival. Twelve hours of stomping through the Glastonbury Festival in one’s Orange Power Wellies will provide enough power to charge a mobile phone for one hour.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.