Opt-In Mobile Marketing Gets Through

Revol Perks, an opt-in mobile ad service from the regional cell provider, is returning some very nice click through rates.
According to the program’s technology provider, Mobile Posse, click throughs rank from 16.5% to nearly 22%, depending on category. Airline Travel as a category ranks highest, with 21.91%.
Mobile Posse provides content that is “personal, target-able, measurable, ubiquitous and mobile.” The McLean, Virginia-based company also believes mobile advertising is “the Holy Grail” for mobile carriers.
I can’t say if that’s true or not, but I can say I feel slightly inadequate for not having launched a mobile marketing program at this point in my career.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.