Opportunity Knocks

Ad Age takes an accusatory tone in an article about top level creatives leaving one shop for another.

McGarryBowen has been stealing Walt Disney Co.’s theme-parks creative work away from Leo Burnett, and now it’s swiping some of Burnett’s Disney creatives as well.
The independent New York-based agency has hired Ned Crowley and Jonathan Moore as executive creative directors. The two held similar positions at Chicago-based Burnett, where they worked on a wide swath of accounts including Disney and Hallmark Cards.
“There are few people in this business who know how to tell a story with heart and a smile,” Gordon Bowen, chief creative officer of McGarryBowen, said in a statement. “They will be a huge asset for this agency, and I can’t wait for our clients to see the results.”

Do agency personnel actually belong to the agency that employs them? I think not.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.