On-Star Announcement In Pieces

“This is the last time you will ever have to feel alone on our nation’s roadways.”
GM’s Find The Message consumer promotion is in the news because a hacker broke the Wheel of Fortune-like code, spoiling the game for the rest of us.
Big whoop.
gm_period.jpg
The “period” in Times Square
I like this promotion. It’s a teaser campaign where one word (or punctuation) is revealed on outdoor boards in cities across the US. The web address is also given, and once there, you can make one click to a message board where people work together to solve the puzzle. This is what the web is all about, from a marketing standpoint–creating communities of interest and encouraging collaboration.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.