Online’s Piece Of The Pie Is Feeding More And More People

from San Francisco Chronicle: Five years after the dot-com bubble burst, Internet advertising is finally delivering on its promise.
A passel of industry and analyst reports tell of a very strong 2004 and an even better 2005 for online ad spending. It’s still a tiny portion of the entire advertising-dollar pie, estimated to be $12.3 billion of $256 billion in total spending by one account, but the talk is it’s only going north.
Online advertising’s strong suit is a better sense of accountability, the watchword of the day for marketers, who say they can learn in real time whether a message or interactive elements are effective. Basically, advertisers can see whether someone clicked on an ad and bought something.
Online Ad Spending
1996 $267 million
1997 $907 million
1998 $1.9 billion
1999 $4.6 billion
2000 $8.1 billion
2001 $7.1 billion
2002 $6 billion
2003 $7.2 billion
2004 $12.3 billion
Source: Interactive Advertising Bureau

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.