Online Ad Sales Red Hot

USA Today: Internet giant Yahoo — locked in battle with Google and Microsoft over who will dominate the Web — said Tuesday that the red-hot online advertising market helped boost its quarterly revenue 47% over last year.
“The results highlight the power of our brand,” Yahoo CEO Terry Semel said in a conference call with analysts.
The company reported earnings of $253.8 million, or 17 cents a share, on revenue of $1.3 billion. That beat analysts’ estimates of 14 cents a share for the quarter.
Yahoo is the most-visited site on the Web, with more than 100 million monthly users in the USA.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.