Online Ad Sales Red Hot

USA Today: Internet giant Yahoo — locked in battle with Google and Microsoft over who will dominate the Web — said Tuesday that the red-hot online advertising market helped boost its quarterly revenue 47% over last year.
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“The results highlight the power of our brand,” Yahoo CEO Terry Semel said in a conference call with analysts.
The company reported earnings of $253.8 million, or 17 cents a share, on revenue of $1.3 billion. That beat analysts’ estimates of 14 cents a share for the quarter.
Yahoo is the most-visited site on the Web, with more than 100 million monthly users in the USA.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.