Online Ad Buys Continue To Baloon Balloon

The Internet is poised to overtake outdoor as the fifth largest ad medium this year, and is quickly closing in on radio’s fourth place ad market ranking, reports ZenithOptimedia in the latest quarterly revision of its ongoing global ad tracking study.
The report suggests that Internet ad spending will break the double-digit market share in at least two countries – the U.K. (12.9 percent) and Sweden (10.5 percent) – marking the first time online ad spending has held such a significant ad market share in any major market in the world. Other markets projected to break the double-digit online ad share barrier by 2008 include: Australia, Israel, Japan, Norway, South Korea and Taiwan.
[via Media Post]

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Carl LaFong says:

    The anal-retentive proofreader in me feels compelled to point out that it’s “balloon,” not “baloon.”

  2. I appreciate the help. You know I do.