It always depends on who you talk to, but despite the economic gloominess, some people are very optimistic when it comes to ad spending. You gotta love it when eCommerce Times quotes a firm called eMarketer about the state of online advertising. To them, everything’s coming up virtual roses:
Spending on online advertising is expected to jump 20.2 percent over last year’s spending, according to new figures from eMarketer. If this category of ad spend does indeed reach US$31.3 billion, as the company has projected, it will return to pre-recession growth levels and be accompanied by steady increases for the next four years.
Search remains the big recipient of ad spending, but banners still represent nearly a quarter of all spending, with online video the fastest-growing component of online advertising.
This will probably make Bob Hoffman’s head explode. But what about you? Are your clients asking for more banners or online video? And more importantly, do online ads get your attention or are you glossing over them?