One Startup’s Journey From Free To Fee

Scott Heiferman of Meetup speaks to Henry Blodget of Business Insider about his company and Meetup made the transition to a pay model.

“We have a product that’s good enough for people to pay for,” says Heiferman. I like the simplicity in that.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.