One Startup’s Journey From Free To Fee

Scott Heiferman of Meetup speaks to Henry Blodget of Business Insider about his company and Meetup made the transition to a pay model.

“We have a product that’s good enough for people to pay for,” says Heiferman. I like the simplicity in that.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.