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One Song, Two Spots

February 28, 2009 By Leave a Comment

I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa.

Then I made a few more clicks and found this commercial for Kia that uses the exact same song.

Both of the spots appear to be from last year. My guess is Kia didn’t buy international rights for the song, which opened up an avenue for the cause-related application in South Africa.

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Filed Under: Music In Ads
About David Burn

I wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.