One Song, Two Spots

I was looking at some Joe Purdy music vids on YouTube and happened upon this commercial for Autism Association of South Africa.

Then I made a few more clicks and found this commercial for Kia that uses the exact same song.

Both of the spots appear to be from last year. My guess is Kia didn’t buy international rights for the song, which opened up an avenue for the cause-related application in South Africa.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.