One Smart Read, With An Emphasis On One

The Wall Street Journal’s Digits blog reports that Ongo, a news-aggregation service backed by the New York Times Co., Washington Post Co. and Gannett Co. went live on Tuesday morning.

But will consumers pay to have otherwise free news neatly packaged in a single place?
Ongo charges $6.99 per month for access to the New York Times, USA Today, Washington Post, Associated Press and Financial Times. Subscribers get one additional news source for free, and for each title beyond that, they have to pay a price set by the publisher of that title. Other titles currently available include papers from the Miami Herald to the Anchorage Daily News.
If you want to check it out before subscribing, free day passes from Ongo are currently available.
[UPDATE] Here’s a screen grab of the Ongo interface:
Ongo - Page One News.jpg
It’s sort of like a tightly controlled RSS feed but with a nicer display and added functionality.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.