One Show, One World

You can download a list of the winners at last night’s One Show here.
A quick perusal of the list reveals very few American winners–and a whole bunch of countries are represented.
What this means is that, in least in the judges’ minds, ideas that are simple, visual, and universal tend to win awards at the One Show. Ads full of American colloquialisms and language don’t.
So what chance do you have if you need to have some words and information in an ad?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    Ad-Rag has a good write up (with purty pictures!) on the winners.

  • http://adpulp.com David Burn

    So what chance do you have if you need to have some words and information in an ad?
    What? You’re concerned with adding value and maybe even selling something? Heresy!
    Advertainment