One Little Password For One Gigantic Interweb


According to Wired, Yahoo’s adoption of OpenID is a huge victory for the OpenID foundation.
Until now, despite support from larger sites like AOL and Plaxo, OpenID has remained largely a tool of the geek-elite, but Yahoo’s announcement is set to change that since it provides even those Yahoo users who’ve never heard of OpenID a simple way to use it. And that in turn gives startup sites an even greater incentive to support OpenID logins.
Right now there are roughly 120 million OpenID accounts. Add Yahoo’s 248 million users worldwide, and OpenID is set to triple in size.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.