One Green Egg Leads To Another

Egg in Seattle is one agency committed to making a difference in the world. The focus of their work is on sustainable brands, but they’re also putting plans in place to reduce their own footprint.

Our goals: full carbon neutrality for our agency, and carbon-neutral print advertisement and website development options for our clients. Kevin Wilhelm, of Innovative Strategies, a sustainability consulting firm, paid a visit to our offices and walked our entire staff through the basics of the carbon footprint calculation process. We discussed transportation, energy, materials, waste, and the crucial issue of reducing our footprint rather than just buying offsets. We talked about shady offset shops, the efficacy of planting trees, and the fact that you could negate the impact of an entire year of carbon-righteous living with a single long-haul airplane trip.

Rock on, Egg.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.