Strawberry Frog has Leaped to What’s Next, namely the acquisition of the firm by APCO Worldwide, a stakeholder-engagement firm (whatever that means).
The strawberry frogs will no doubt want to know what it’s like to work at APCO Worldwide. No worries, the stakeholder-engagement firm (whatever that means) has made a video to answer that.
According to Stuart Smith of Politics of Marketing:
The spin on the APCO deal is that it is an inevitable sign of the times. As digital becomes the key communications channel between marketers and consumers, the traditional lines between PR and advertising are being extinguished. If anything, PR is culturally more sensitive to the “conversational” requirements of social media than advertising, but often lacks the technical expertise to be found in advertising agencies. Consequently, many PR firms have taken to hiring Madison Avenue creative executives over the past few years.
Is that what this is? A PR firm bringing on another set of skilled communicators?
Smith also points out the recent losses of revenue and staff at Strawberry Frog, and that Scott Goodson had no choice but to sell, despite prior statements that he had no such intentions.