Once Upon A Time, Wunderman Was a Direct Shop

Chicago interactive shop Design Kitchen, has been bought by WPP Group’s Wunderman, an agency network busy employing revisionist history.
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According to Adweek, Wunderman has made a series of acquisitions over the last year-plus to increase its digital heft. These include purchasing Blast Radius last October and six interactive firms in international markets. Wunderman also bought Web site optimization specialist Zaaz in July 2006. Other digital shops in the Wunderman network include VML.
Designkitchen’s clients include Bally Total Fitness, Coventry Health Care and Oprah’s Angel Network.
Designkitchen, founded in 1992, had $7.5 million in revenue in 2007, according to WPP. The purchase price was not disclosed.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.