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On Top Of Canvertising

July 4, 2005 By

In effort to leave no space untouched, Ball Corporation is launching a new advertising medium that allows beverage can tabs to carry customized messaging.
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“Beverage cans are increasingly used in growing, upscale categories such as energy drinks, wine, and wellness beverages, where product differentiation and image are key concerns,” said Bob Tettero of Ball.
Tettero did not explain what would happen if annoyed beverage lovers nervously removed the tabs from cans, and flicked them in the trash.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.