CONNECTION: NEVER CLOSER TOGETHER, NEVER FARTHER APART?
Interactive communications and digital technologies have birthed the greatest idea propagation framework in history. But when will our ability to freight it with emotion catch up? With each leap of technology, it takes time for our emotive power to catchup – for us to imbue the technology with our humanity. When will we do so interactively? Will we ever? And how do brands and advertisers, whose greatest connections often come through empathetic/emotional connections make sense of this landscape?
On Tap @ Inverge 2008
September 3, 2008 By