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On The Up and Up

November 30, 2011 By 1 Comment

The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010.

According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of 2011.

“The ongoing increases in internet advertising revenues points to a new paradigm within the advertising world—one in which digital is taking a bigger seat at the table,” said David Silverman, a partner at PricewaterhouseCoopers LLP.

No doubt, it’s an exciting time. I’m curious, are you growing this piece of your business and seeing some of this $7.88 billion in your receipts? Speaking for myself, I make websites and add content to existing sites, but rarely do I prepare banner, search or social ads for clients.

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Filed Under: Digital, Economic Indicators
About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • http://36creative.com 36creative.com

    It is unbelievable how all things mobile are still climbing at a feverishly high rate. I don’t think that trend will slow down anytime soon.