On The Up and Up

The economy blows, but revenue from digital advertising continues to soar. In fact, internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010.

According to the Interactive Advertising Bureau (IAB) and PwC US, these figures also show a 2.7 percent uptick from the record-setting revenues of the second quarter of 2011.

“The ongoing increases in internet advertising revenues points to a new paradigm within the advertising world—one in which digital is taking a bigger seat at the table,” said David Silverman, a partner at PricewaterhouseCoopers LLP.

No doubt, it’s an exciting time. I’m curious, are you growing this piece of your business and seeing some of this $7.88 billion in your receipts? Speaking for myself, I make websites and add content to existing sites, but rarely do I prepare banner, search or social ads for clients.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.