On Monday, Millions of Holiday Shoppers Busted Out Their QWERTY Keyboards

According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales.

Brand Keys says these 15 retailers enjoyed the largest gains:

1. Amazon
2. Wal-Mart
3. Apple
4. Target
5. Zappos
6. Best Buy
7. Kohls
8. Sears
9. JCPenney
10. Macy’s
11. Toys R Us
12. Kmart
13. Overstock
14. Bed, Bath, and Beyond
15. GameStop

What does this tell us, not about the state of the economy, but about selling in general? For one, it says that time-based promotions, particularly annual events like Cyber Monday, are big time drivers.

People want a bargain. Now more than ever.

Perhaps, you have other insights you’d care to share with us here?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Murphy Kaufman says:

    I think it’s great that on this one day sales rose by 25
    percent. This includes all of the sales and promotional prices. I know I want a
    bargain this time of year, but I’m not crazy about going to stores at midnight
    and fighting lines and ladies with pepper spray. I did not participate in Cyber
    Monday this year, but I did see some complaints on Facebook and Twitter about
    site’s servers crashing. For future reference, these stores need to make sure
    their site can handle all of the shoppers.