According to a new Brand Keys survey, Cyber Monday was a big success for online retailers. Traffic to their web stores rose by nearly 25%, which translated to nearly $1.25 billion in sales.
Brand Keys says these 15 retailers enjoyed the largest gains:
6. Best Buy
11. Toys R Us
14. Bed, Bath, and Beyond
What does this tell us, not about the state of the economy, but about selling in general? For one, it says that time-based promotions, particularly annual events like Cyber Monday, are big time drivers.
People want a bargain. Now more than ever.
Perhaps, you have other insights you’d care to share with us here?