I Want Media interviewed Business 2.0 editor Josh Quittner in connection with the M-Squared conference in San Francisco.
I’ve asked all of my journalists to create a blog. It’s an experiment in response to a lot of thinking I’ve been doing about Om Malik and the great success we had with him while he was on staff full time.
I loved the daily interactions he was having with his community of readers. It made him sharper and more valuable to me at the magazine. And so I thought, how can we encourage our people to do a similar thing?
I went to my people and said, I want you all to start blogs. The only requirement is that the blog has some kind of a connection to business. Erick Schonfeld will continue to run our current blog, called B2Day, as his personal blog. We’re going to launch a “super blog” that will serve as an umbrella for the 18 to 20 people who will blog for us.
Rohit Bhargava, Vice President of Interactive Marketing for Ogilvy Public Relations says about the move, “Other publications like BusinessWeek, Vogue and many others have integrated blogs into their content – but none has really focused on instilling blogs and the creation of personal media into their culture as far as Business 2.0 is now poised to do.”
