Adweek reports on the finalists for Frito-Lay’s Doritos account.
Four Omnicom Group agencies have made presentations to Frito-Lay in a review of the company’s estimated $30 million-plus Doritos account, according to sources.
A decision is expected within a month, sources said.
Incumbent BBDO in New York is defending against DDB in Chicago, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco, sources said.
These are four divisions of the same company competing against each other and it’s a waste of resources. I will never, ever understand this. As an Omnicom shareholder, I’m glad they’re keeping the account, but not happy about all the wasted money and time spent on presentations.
