Omnicom To Pitch Against Omnicom, Omnicom, And Omnicom

Adweek reports on the finalists for Frito-Lay’s Doritos account.

Four Omnicom Group agencies have made presentations to Frito-Lay in a review of the company’s estimated $30 million-plus Doritos account, according to sources.
A decision is expected within a month, sources said.
Incumbent BBDO in New York is defending against DDB in Chicago, GSD&M in Austin, Texas, and Goodby, Silverstein & Partners in San Francisco, sources said.

These are four divisions of the same company competing against each other and it’s a waste of resources. I will never, ever understand this. As an Omnicom shareholder, I’m glad they’re keeping the account, but not happy about all the wasted money and time spent on presentations.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • Bob

    Just thank your lucky stars you’re not an Interpublic shareholder like me.

  • True

    Danny, I don’t get this either. Being these are all solid, smart shops, I get the feeling Doritos is forcing the game to play this way.
    I’ll never understand competing brands that serve the same master. I mean, look how well it’s worked for GM.
    True