Old School Customer Evangelism

More marketers today are empowering brand evangelists, or in simpler terms, a company’s best customers. There are several new ways to go about this, then there’s the old school way, patented by recreational clothing manufacturer, Patagonia.
Patagonia is led by one of our time’s true corporate visionaries

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://msdarby.com the Dude

    And, ‘gonia strives for sustainability (using organic cotton, among other things) to continue to build relationships with their target (and future target) customers.

  • http://adpulp.com David Burn

    For sure, it’s easier to create brand evangelists when the product or service offered is truly exceptional.