Old School Customer Evangelism

More marketers today are empowering brand evangelists, or in simpler terms, a company’s best customers. There are several new ways to go about this, then there’s the old school way, patented by recreational clothing manufacturer, Patagonia.
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Patagonia is led by one of our time’s true corporate visionaries

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://msdarby.com the Dude

    And, ‘gonia strives for sustainability (using organic cotton, among other things) to continue to build relationships with their target (and future target) customers.

  • http://adpulp.com David Burn

    For sure, it’s easier to create brand evangelists when the product or service offered is truly exceptional.