Old School Customer Evangelism

More marketers today are empowering brand evangelists, or in simpler terms, a company’s best customers. There are several new ways to go about this, then there’s the old school way, patented by recreational clothing manufacturer, Patagonia.
Chouinard.jpg
Patagonia is led by one of our time’s true corporate visionaries

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://msdarby.com the Dude

    And, ‘gonia strives for sustainability (using organic cotton, among other things) to continue to build relationships with their target (and future target) customers.

  • http://adpulp.com David Burn

    For sure, it’s easier to create brand evangelists when the product or service offered is truly exceptional.