Old School Customer Evangelism

More marketers today are empowering brand evangelists, or in simpler terms, a company’s best customers. There are several new ways to go about this, then there’s the old school way, patented by recreational clothing manufacturer, Patagonia.
Patagonia is led by one of our time’s true corporate visionaries

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. And, ‘gonia strives for sustainability (using organic cotton, among other things) to continue to build relationships with their target (and future target) customers.

  2. For sure, it’s easier to create brand evangelists when the product or service offered is truly exceptional.