Old Classmates Are Just Worms On A Hook

Anthony Michaels of San Diego is bummed. He thought his classmates were trying to reconnect with him. That’s what the emails from Classmates.com said.
Michaels paid for a premium membership at Classmates.com but he now claims the firm was just fishing for business, and that there were no old friends from school on the other side of the transaction.
Sad, for sure. But also illegal, according to Michaels’ lawyer, Brian Kabateck. Michaels, who is seeking class-action status for his complaint, alleges misrepresentation, negligence, fraudulent concealment and violations of California’s business code.
[via Online Media Daily]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • http://godsofadvertising.wordpress.com steffan Postaer

    My God, how I hate this blatant form of false advertising. The other pernicious (though more obvious) ruse is the DM where they create the envelope to look like it holds a check and/or is personal correspondence. The wider topic of “fooling” someone into your brand is an interesting one to say the least…
    Steffan

  • Tom Messner

    I have connected through this site with people from
    PS134
    St. Gerard’s School
    Incarnation Grammar
    St.John’s Prep
    Niagara
    CCNY
    and
    UCLA
    They always seem to write something amusing or even thoughtful.
    They (the site) send me an e-mail when a new person from one of the schools and the years I floated through them (only graduated from Incarnation and Saint John’s Prep)
    drops in.

  • http://bannersnack.com/blog/ Creator

    But… how old his classmates were supposed to be? :-D

  • TOM MESSNER

    One was three years older than me.
    He told me had been “left back” a couple of times and I had been “skipped” a half year. These are two old phrases that need to be used more.
    As for this company (CLASSMATES.COM), maybe the complainer is right and the service SHOULD be free, like health care and new business presentations.

  • wade

    All misguided attempts to re-frame a simple complaint into an indictment of capitalism itself aside, from the content of this post it sounds like the emails he received implied that several of “his” classmates had already signed up, thus tempting him to do the same. If such was not the case, then he’s got a legit complaint. It all comes down to the content of the email/ad, the scrutiny of which should serve as a nice and perhaps costly reminder to those involved that your actions have consequences. Even if (gasp) you’re a corporation. Another old notion that should be used more, perhaps.

  • TOM MESSNER

    Good point.
    “Classmate,” is, of course, the undefinable. Like
    “Middle Class” and “Tax Cut” and “Terrorist.”
    For me, a classmate at the college level would be any one of about 96,000 people; at the grade school level, 116 (went to Catholic school where the student-teacher ratio was 58-1).

  • ERRIN JACKSON

    I HAVE BEEN LOOKING FOR A FRIEND OF MINE FROM ELEMENTARY SCHOOL NAMED STEPHANIE WILSON, WE WENT TO DAVID O’DODD ELEMENTARY SCHOOL, LITTLE ROCK, ARKANSAS IN 1984 AND STARTED BEING THE BEST OF FRIENDS AND LOVED PRINCE AND HAD EVERYTHING PRINCE. WE PLAYED GAMES LIKE “THE TOMMOROW CHILDREN OR PEOPLE” THEN I WENT ON TO J.A. FAIR HIGH SCHOOL IN LITTLE ROCK, ARKANSAS AND SHE WENT TO MOUNT ST. MARY’S ACADEMY IN LITTLE ROCK, ARKANSAS AND WE LOST TOUCH FOR A WHILE AND THEN I RAN INTO HER AT THE MALL ONCE AND SHE WAS WEARING CAMO’S AND THAT WAS THE LAST I SAW OR HEARD FROM HER, WE USED TALK ON THE PHONE ALL THE TIME AND WENT TO SEE PRINCE’S “UNDER THE CHERRY MOON” TOGETHER.I THINK SHE MIGHT HAVE GOTTEN MARRIED AND CHANGED HER LAST NAME, I’M NOT SURE. I MISS HER AND WANT TO KNOW WHAT SHE IS UP TO AND WANT HER IN MY LIFE AS MY BUD AGAIN AND CATCH UP WITH HER. PLEASE CONTACT ME AT MY EMAIL ADDRESS BEARBURR30@AOL.COM
    ERRIN B. JACKSON