Old Ads Get New Life Thanks To YouTube And Others

American Copywriter points to this ad for Winston.

Never mind the “I can’t believe they got away with this back in the day” factor. If old commercials keep cropping up, can brands that truly want to change their image succeed? Because nearly every brand that’s been around for the last 50 years ago has some cheesy advertising in its past.
And, as this clip makes the rounds of the ‘Net, could this affect, and influence, more kids to smoke, or it is just a nostalgia trip for adults?

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://americancopywriter.typepad.com American Copywriter

    Some brands, such as Orville Reddenbocker have turned to their old commercials as a link to some kind of authenticity. This one is clearly a little too authentic.
    But it would be interesting to see what the Truth campaign could do with a clip like this.