Old Spice’s Bear Deodorant Protector Is Brilliant

Direct marketing on television sucks an egg, but not anymore. Now that Wieden+Kennedy is doing it, it’s grrrrrrrrrrreat.

In all seriousness, I want this product encasement system. And because I do, I have to give it to Old Spice and the geniuses at W+K/Portland. Because this is a new product that people like me are actually going to buy, and that kicks another funny ad in the nuts. It’s a funny ad that sells!

So, get your Bear Deodorant Protector from Old Spice today, before supplies run out. We’re talking the stocking stuffer’s stocking stuffer here.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.