Old Spice’s Bear Deodorant Protector Is Brilliant

Direct marketing on television sucks an egg, but not anymore. Now that Wieden+Kennedy is doing it, it’s grrrrrrrrrrreat.

In all seriousness, I want this product encasement system. And because I do, I have to give it to Old Spice and the geniuses at W+K/Portland. Because this is a new product that people like me are actually going to buy, and that kicks another funny ad in the nuts. It’s a funny ad that sells!

So, get your Bear Deodorant Protector from Old Spice today, before supplies run out. We’re talking the stocking stuffer’s stocking stuffer here.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.