Old Ad Dogs Learn New Digital Tricks

This year, Internet advertising turns 18-years-old.

And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So The Google designed an experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand. The experiment which will result in a new documentary film by Doug Pray, is called Project Re:Brief.

The film will reveal how Amil Gargano, Paula Green, Harvey Gabor, Howie Cohen and Bob Pasqualina worked with the latest technology to bring their most famous ideas to life online and inspire a new generation of creative minds along the way.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.