This year, Internet advertising turns 18-years-old.
And yet despite almost two decades of innovation online, digital ads are still being used to simply inform more than they’re being used to connect, engage and entertain. So The Google designed an experiment to re-imagine what advertising can be and push the boundaries of how creative ideas and our technology can work hand in hand. The experiment which will result in a new documentary film by Doug Pray, is called Project Re:Brief.
The film will reveal how Amil Gargano, Paula Green, Harvey Gabor, Howie Cohen and Bob Pasqualina worked with the latest technology to bring their most famous ideas to life online and inspire a new generation of creative minds along the way.