Oh What A Relief It Was

Alka-Seltzer.jpg
New York Times is reporting on the return of an iconic TV commerical.

Comedian Kathy Griffin appears in a remake of one of Madison Avenue’s most popular commercials, a humorous 1971 spot for Alka-Seltzer known as “Try it, you’ll like it.” The re-created commercial is to begin running today on television as well as on the brand’s Web site (alka-seltzer.com).
This is the second time that Bayer Consumer Care and BBDO New York have revived a vintage commercial created by Wells Rich Greene. In December, two cast members of “Everybody Loves Raymond,” Doris Roberts and Peter Boyle, appeared in a remake of the 1972 Alka- Seltzer spot known as “I can’t believe I ate the whole thing.
The revived commercials are part of ambitious efforts by Bayer to sponsor campaigns that are more creative than is typical for prosaic products like over-thecounter remedies.

I think this is a good way to go for the brand, but I can’t help but reflect on what this says about the industry’s current level of creative output.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.

  • theo kie

    I wonder who the audience might be? Anyone under 40 most likely has no memory of these “famous” ad lines. Ironic that it’s Alka-Seltzer regurgitating campaigns….