Ogilvy Stays Young At Heart

If advertising is an important member of the culture industry–and I’d argue it is–Ogilvy is betting on the right sort of man to lead it into the future.
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According to The Wall Street Journal, Englishman, Miles Young, will take the helm of the WPP Group agency on January 1. Young, 53, served as head of Ogilvy’s Asia-Pacific business for 13 years.

The executive, who dresses and acts more like an Oxford don than an ad man, is largely an outsider in the New York-centered ad industry. And he says he will try to usher in a less U.S.-centered view of the marketplace. Mr. Young, who has traveled extensively, owns a cinnamon plantation in Sri Lanka and is a major collector of Asian art.
In July, he led a group of academics, businessmen and Chinese and Russian students on an Ogilvy-sponsored train trip to Russia’s Lake Baikal for an academic study of globalization and the environment. Mr. Young assigned participants a five-book reading list.

Given that David Ogilvy founded this legendary firm that bears his name, Young’s style seems an ideal fit.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Absolutely, correct about Mr. Young. The unassuming, humble, Mr. Young brings out the best in advertising with his best gifted creativity. Moreover he is known for his friendly,warm personality which attracts his clients as well his subordinates like a magnet to the iron. I wish Mr. Young good health and many more happy years as the Big Boss at Ogilvy.