Ogilvy On Recession

If you’re looking for tips on how to be a lean, mean marketing machine in the current downturn, who better to provide that advice than a global agency that’s owned by a conglomerate? A new website, Ogilvy On Recession, offers downloadable booklets and advice on what companies need to do to survive in tough times.
Bernama.com has more:

“The series of seven booklets highlight strategies and tactics across different marketing disciplines that illustrate how clients can support and build their brands during these uncertain economic times.
“While some companies do face real cash-flow issues, the opportunity to win market share through smarter marketing investment is open to most. Companies that come out of this recession ahead of their competitors will be those that see it as an opportunity,” said Tim Issac, chairman of Ogilvy & Mather Asia Pacific.

I’m sure there’s some good advice in there, but I’m also pretty sure that giving away advice for free is not a good way for a huge-overhead agency like Ogilvy to survive a downturn. Although you do have to give your personal contact information before you can download anything, so it’s a new business tool as well.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.adscam.typepad.com George Parker

    Danny…
    Holy fucking shit… Ogilvy giving advice on how to survive a recession… You can’t make this shit up!
    Cheers/George

  • http://www.noovo.com/u/cdrates1/ CD Rates

    Great post, I’ve bookmarked it so I can refer to it later and I’ve subscribed to your blog feed.