Office Max is Penny Wise

“Without promotion something terrible happens… Nothing!” -P.T, Barnum

Office Max, via Chicago agency, The Escape Pod, is having fun with pennies again. This time, they placed the world’s largest penny tray, loaded with $2 million pennies, inside Mall of America. They then opened the tray to the good people of Minnesota, who quickly gobbled up the pennies.
“The tray was emptied in a little over three hours,” says Vinny Warren, of The Escape Pod.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • http://www.arcww.com Mike from Arc

    Quick note: it was two million pennies, or $20,000. Not $2 million in pennies :)