Office Max is Penny Wise

“Without promotion something terrible happens… Nothing!” -P.T, Barnum

Office Max, via Chicago agency, The Escape Pod, is having fun with pennies again. This time, they placed the world’s largest penny tray, loaded with $2 million pennies, inside Mall of America. They then opened the tray to the good people of Minnesota, who quickly gobbled up the pennies.
“The tray was emptied in a little over three hours,” says Vinny Warren, of The Escape Pod.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Quick note: it was two million pennies, or $20,000. Not $2 million in pennies 🙂