Office Max is Penny Wise

“Without promotion something terrible happens… Nothing!” -P.T, Barnum

Office Max, via Chicago agency, The Escape Pod, is having fun with pennies again. This time, they placed the world’s largest penny tray, loaded with $2 million pennies, inside Mall of America. They then opened the tray to the good people of Minnesota, who quickly gobbled up the pennies.
“The tray was emptied in a little over three hours,” says Vinny Warren, of The Escape Pod.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • http://www.arcww.com Mike from Arc

    Quick note: it was two million pennies, or $20,000. Not $2 million in pennies :)