Office Humor Eventually Leads To Hot Beverage Consumption

According to Adweek, Ogilvy & Mather’s branded entertainment group is supporting Kraft’s Tassimo hot beverage system with…wait for it…webisodes and a consumer-generated contest.

“Creating original, entertaining content gives Tassimo both cultural currency and permission for further conversations with consumers,” said Joseph Frydl, director of Ogilvy’s branded content and entertainment group. “Purely interruptive marketing simply cannot accomplish that.”
He said each episode has a “Tassimo moment,” a sort of wink to the camera acknowledging to the audience that the Webisodes are a marketing tool. “We’re not going to pretend this isn’t marketing, but we’re going to have some fun with it along the way, and that’s really the spirit of how we handled the integration.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. office humor? i see the office part, but am struggling to find the humor.

  2. really, really un-funny integration = no cultural currency and no permission from anyone. expect permission from the client to fire o&m.

  3. cocteau,
    now that scenario would lead to some unintended office humor.

  4. One more thing. This is actually the second Ogilvy video that demonstrates the agency is incapable of producing videos that don’t suck.