Off The Shelf Off The Table

from Reuters: Nike has a message for shoppers looking for the hottest shoe design: Just do it — yourself.
The world’s largest athletic shoemaker has relaunched a web site where shoppers design their own shoes, choosing everything from the color of the famous Nike swoosh to personalizing the tongue with a word or phrase.
The bid to target shoppers who want to stand out marks part of a growing trend toward customization in retail that analysts see as a way for companies to charge a premium for self-styled products.

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