NYT: Mortimer B. Zuckerman has pulled the plug on Radar magazine after just three issues.
Radar employees had just celebrated the publication of its third issue – surpassing the two issues it published in its previous incarnation in 2003 – and were scrambling to close the fourth.
Mr. Zuckerman, the publishing and real estate mogul who also owns The Daily News and U.S. News &World Report, said in an interview last night that Radar had failed to attract enough advertising to keep it afloat.
“It’s too difficult a climate to start magazines in, given the advertising conditions for this period of time,” he said.