Off The Radar

NYT: Mortimer B. Zuckerman has pulled the plug on Radar magazine after just three issues.
Radar employees had just celebrated the publication of its third issue – surpassing the two issues it published in its previous incarnation in 2003 – and were scrambling to close the fourth.
Mr. Zuckerman, the publishing and real estate mogul who also owns The Daily News and U.S. News &World Report, said in an interview last night that Radar had failed to attract enough advertising to keep it afloat.
“It’s too difficult a climate to start magazines in, given the advertising conditions for this period of time,” he said.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.