Off The Radar

NYT: Mortimer B. Zuckerman has pulled the plug on Radar magazine after just three issues.
Radar employees had just celebrated the publication of its third issue – surpassing the two issues it published in its previous incarnation in 2003 – and were scrambling to close the fourth.
Mr. Zuckerman, the publishing and real estate mogul who also owns The Daily News and U.S. News &World Report, said in an interview last night that Radar had failed to attract enough advertising to keep it afloat.
“It’s too difficult a climate to start magazines in, given the advertising conditions for this period of time,” he said.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.